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When creating ads to use advertising in the Google AdWords system, advertisers have a number of fields they must complete in order for their ads to be eligible to display. These fields include the title/headline (limited to 25 characters), description line 1 (limited to 35 characters), description line 2 (limited to 35 characters) and the […]
Advertisers using Google search are (or at least should be) well aware of the character limitations that Google makes available in their search ads. If you are not, here is a recap: Title/Headline – 25 Characters. Description Line 1 – 35 Characters. Description Line 2 – 35 Characters. Display URL – 35 Characters. If an […]
Google changed their Google Shopping model to a Pay Per Click model in October 2012. Since that change, Google has been extremely focused on providing their users an effective shopping portal that allows consumers to compare prices for the same product among multiple retailers. Google has added numerous tools that allow advertisers to more […]