by asplichal | Mar 2, 2015 | Advanced Techniques, eCommerce, Professional Services
On the average, 97% of website visitors leave a website without buying. It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly? There is through Google’s remarketing. By using Google remarketing a marketer can easily serve […]
by asplichal | Feb 23, 2015 | Advanced Techniques, eCommerce, Google Shopping
A great tool for ecommerce companies currently using Google is implementing an effective Google shopping campaign. Assuming you have already opened your Google Merchant Center account, uploaded your data feed and have linked to a Google shopping campaign inside your AdWords account, how do you optimize your rate on investment (ROI) or simply how do […]
by asplichal | Feb 9, 2015 | eCommerce, Google Shopping, Starting With Basics
Google Shopping is by far the largest Comparison Shopping Engine aka CSE on the Internet. CSEs are used exclusively by ecommerce advertisers, not professional services advertisers. This is because Comparison Shopping Engines allow customers to compare the same product or type of products from multiple stores simultaneously. Although there are other Comparison Shopping Engines, many of […]