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Google Remarketing – What It Is, Why Use Google

Google Remarketing – What It Is, Why Use Google

by asplichal | Mar 2, 2015 | Advanced Techniques, eCommerce, Professional Services

On the average, 97% of website visitors leave a website without buying.  It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly?  There is through Google’s remarketing. By using Google remarketing a marketer can easily serve […]

Top Tips To Optimize Google Shopping

Top Tips To Optimize Google Shopping

by asplichal | Feb 23, 2015 | Advanced Techniques, eCommerce, Google Shopping

A great tool for ecommerce companies currently using Google is implementing an effective Google shopping campaign.  Assuming you have already opened your Google Merchant Center account, uploaded your data feed and have linked to a Google shopping campaign inside your AdWords account, how do you optimize your rate on investment (ROI) or simply how do […]

Google Shopping – What It Is, How It Has Changed {updated 12/19/19}

Google Shopping – What It Is, How It Has Changed {updated 12/19/19}

by asplichal | Feb 9, 2015 | eCommerce, Google Shopping, Starting With Basics

Google Shopping is by far the largest Comparison Shopping Engine aka CSE on the Internet. CSEs are used exclusively by ecommerce advertisers, not professional services advertisers. This is because Comparison Shopping Engines allow customers to compare the same product or type of products from multiple stores simultaneously. Although there are other Comparison Shopping Engines, many of […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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