by asplichal | Mar 9, 2015 | Advanced Techniques, eCommerce, Google Shopping
Google changed their Google Shopping model to a Pay Per Click model in October 2012. Since that change, Google has been extremely focused on providing their users an effective shopping portal that allows consumers to compare prices for the same product among multiple retailers. Google has added numerous tools that allow advertisers to more […]
by asplichal | Mar 2, 2015 | Advanced Techniques, eCommerce, Professional Services
On the average, 97% of website visitors leave a website without buying. It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly? There is through Google’s remarketing. By using Google remarketing a marketer can easily serve […]
by asplichal | Feb 23, 2015 | Advanced Techniques, eCommerce, Google Shopping
A great tool for ecommerce companies currently using Google is implementing an effective Google shopping campaign. Assuming you have already opened your Google Merchant Center account, uploaded your data feed and have linked to a Google shopping campaign inside your AdWords account, how do you optimize your rate on investment (ROI) or simply how do […]