by asplichal | Nov 6, 2017 | About Us, eCommerce, Proper Maintenance
So many times I’m asked of how I ended up founding True Online Presence. Like any origin story it is a bit personal and there are things to be learned. Let me first say before I start the story that I would not change anything because as with everything in our past it is part […]
by asplichal | Oct 18, 2017 | eCommerce, Google Shopping, Professional Services, Proper Maintenance
Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work. Previously, advertisers would set a daily […]
by asplichal | Feb 7, 2017 | Advanced Techniques, eCommerce, Google Shopping
Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog. Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and […]
by asplichal | Aug 24, 2016 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’. Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential […]
by asplichal | Aug 2, 2016 | eCommerce
Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information. This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting […]
by asplichal | Jul 13, 2016 | Advanced Techniques, eCommerce, Google Shopping
Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference. The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of […]