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![Webinar Recording [3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands!]](https://trueonlinepresence.com/wp-content/uploads/2017/01/tinywow_u4893982118_Create_an_image_related_to_a_blog_titled_Webinar__927efd4f-dd0e-4bf3-9df2-aa64ad310d84_0_76828855-1080x675.png)
Are you eager to make this year more profitable and are you either using or planning on using Google Shopping? If so, watch this webinar by conducted by True Online Presence Founder and Make Each Click Count author, Andy Splichal titled: 3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands! Warning: […]
Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’. Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential […]
Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information. This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting […]
Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference. The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of […]
In February of this year, Google made a dramatic change to how it displays ads for search results. They removed all right side text ads from desktop searches with the exception of PLA/Google Shopping ads. This change reduces the number of maximum text ads on any desktop search from 11 to 7. What does this […]
Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day. This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets. Here we will discuss how advertisers create both individual and shared budgets and when it […]