Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
For many eCommerce merchants, Google Shopping is essential to their online sales strategy and new customer acquisition. With Google search ads becoming ever more expensive, many retailers are finding their best ROI opportunities with the implementation of properly optimized Google Shopping ads. In order to fully optimize, advertisers adjust their Google Shopping product bids and […]
Adding negative keywords to AdWords Campaigns along with adding new search terms that utilize various match types are important ways to improve a Google account’s profitability. These two issues are so essential to running a successful AdWords account that I have dedicated entire past blog posts to two different subjects. For a review of each, […]
The holidays have come and gone and if you are a 4th quarter seasonal eCommerce advertiser you most likely increased bids (if not, shame on you) to capture as much traffic and sales as possible during the Q4 crush. Now that the holidays are over, your conversion rates will typically return to normal levels, yet […]
Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping […]
With any marketing, it is important to ensure an advertiser’s message is directed to potential customers who can use a product or service. For Google advertisers, this translates into geographically restricting ads when needed. If a Campaign is not changed from the Google default, ads will be eligible to display for users across both the […]
When Google originally developed their advertising platform on www.Google.com, it was cut and dry. Advertisers created one type of ad (a text ad) that would appear when a Google user did a search that contained an advertiser’s keyword. That type of advertising still exists and remains the most common type of Google advertising (aka Google […]