by asplichal | Jun 25, 2015 | eCommerce, Professional Services, Starting With Basics
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad. It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a […]
by asplichal | Jun 2, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one of their ads (known as the bid). Advertisers have the option to set the same bid for all keywords within an entire campaign; optimize bids on a keyword level based on past results […]
by asplichal | May 19, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads. Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. […]
by asplichal | May 5, 2015 | Advanced Techniques, eCommerce, Google Shopping, Professional Services, Proper Maintenance
One of the quickest and most effective ways for advertisers to optimize their Google Ads account is with the proper use of negative keywords. A powerful optimizing tool for both Shopping and Search campaigns, negative keywords work to block unwanted search terms from triggering ads to be shown. Let’s quickly review what Google keywords are […]
by asplichal | Apr 13, 2015 | Advanced Techniques, Professional Services
When advertising with Google, advertisers have the ability to decide which URL that specific ads will direct users if clicked. However, what happens once a user is directed to an advertiser’s website is vital in determining the success of an advertising campaign. Initially, the first step is to select which page an ad should direct […]
by asplichal | Apr 3, 2015 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
So you are or have decided to start advertising using Google AdWords. If you are like most advertisers, you think this simply means your ads will show on either the top or to the right of the page when a user does a search for one of your keywords on www.google.com. But did you know […]