Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati

True Online Presence
  • Marketing Services
    • Digital Marketing
    • Google Pay Per Click (PPC)
    • Bing Pay Per Click (PPC)
    • Google Ads Assessment
    • Search Engine Optimization (SEO)
    • Google Analytics Services
    • Walmart Marketplace
    • Amazon Marketing
    • Amazon Sponsored Ads
    • Amazon Listing Optimization
    • Amazon Storefront & Branding
    • Amazon Seller Consulting
    • Amazon Fee Recovery
  • Marketing Resources
    • Make Each Click Count Books
    • Make Each Click Count University
    • Make Each Click Count Podcast
  • Blog
  • About TOP
  • Speaker
  • Contact Us
  • 1-888-610-7554
Google Reviews

Grow Your Business: Increase Sales, Profits & Traffic!

BOOK YOUR FREE CALL
Piling On Using Bid Adjustments With Google Shopping

Piling On Using Bid Adjustments With Google Shopping

by asplichal | Jul 2, 2020 | eCommerce, Google Shopping, Proper Maintenance

In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; […]

Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}

Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}

by asplichal | Nov 18, 2015 | Advanced Techniques, eCommerce, Google Shopping

Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping […]

How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}

How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}

by asplichal | Aug 27, 2015 | Advanced Techniques, eCommerce, Google Shopping

Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a […]

Enhancing Google Shopping Using Promotions {updated 3/18/20}

Enhancing Google Shopping Using Promotions {updated 3/18/20}

by asplichal | Mar 9, 2015 | Advanced Techniques, eCommerce, Google Shopping

Google changed their Google Shopping model to a Pay Per Click model in October 2012.  Since that change, Google has been extremely focused on providing their users an effective shopping portal that allows consumers to compare prices for the same product among multiple retailers.   Google has added numerous tools that allow advertisers to more […]

Top Tips To Optimize Google Shopping

Top Tips To Optimize Google Shopping

by asplichal | Feb 23, 2015 | Advanced Techniques, eCommerce, Google Shopping

A great tool for ecommerce companies currently using Google is implementing an effective Google shopping campaign.  Assuming you have already opened your Google Merchant Center account, uploaded your data feed and have linked to a Google shopping campaign inside your AdWords account, how do you optimize your rate on investment (ROI) or simply how do […]

« Older Entries

Categories

  • About Us
  • Advanced Techniques
  • Amazon Ads
  • Conversion
  • eCommerce
  • Google Ads
  • Google Shopping
  • Professional Services
  • Proper Maintenance
  • Starting With Basics

Recent Posts

  • Performance Max Gets Granular: New Channel Performance ReportingJuly 7, 2025
  • AI Max for Search Campaigns: Supercharge Your Ads with Google’s Latest AI ToolsJune 30, 2025
  • DOJ vs. Google: The Antitrust Case That Could Blow Up Digital Advertising As We Know ItJune 15, 2025
  • Top Product Research Tactics for Amazon in 2025 (That Work Even if You’re a Beginner)June 8, 2025
  • How to Crush It with Google Ads Custom Labels and Campaign SegmentationJune 1, 2025

Social

  • Follow
  • Follow
  • Follow

Quick Links

Marketing Services

Marketing Resources

Blog

About Andy Splichal

Contact Us

Privacy Policy

Terms of Service

Are you aPodcast Listener?

The Make Each Click Count Podcast

Make Each Click Count Podcast
Listen on Apple Podcasts Listen on Google Podcasts Listen on Spotify

Read our mostRecent Article

The True Online Presence Blog

Performance Max Gets Granular: New Channel Performance Reporting
Performance Max Gets Granular: New Channel Performance Reporting
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

© 2025 True Online Presence | Powered by Premium Website Development