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Beware of The Phone Call From Google

Beware of The Phone Call From Google

by asplichal | Oct 13, 2020 | eCommerce, Google Shopping

If you are advertising using Google, you will likely at some point receive a call from a Google representative. One way that Google continues to grow is by assigning representatives to advertiser’s accounts in the role of account strategist. Depending on how much money you spend each month, will determine how often a Google Account […]

Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

by asplichal | Dec 16, 2019 | Advanced Techniques, eCommerce, Google Shopping, Professional Services, Proper Maintenance

How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how […]

Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}

Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}

by asplichal | Oct 21, 2019 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance

Location, location, location, it is the well-known battle cry of real estate agents, but it just as well could be the battle cry of the savvy online marketer. Depending on what products you are selling online, your conversion rates may differ substantially depending on which part of the country your customers live. Imagine this scenario […]

Important Highlights from A Recent Google Account Review

Important Highlights from A Recent Google Account Review

by asplichal | Oct 8, 2019 | Professional Services, Starting With Basics

A service that I offer through True Online Presence is a complete review of a company’s AdWords account. Coined the T.O.P. AdWords Assessment, this assessment includes having me spend 2-3 hours reviewing a Google Ads account structure and provide ratings on the account based on key metrics that I have found to strongly correlate with […]

A Death By A Thousand Cuts Really HURTS…

A Death By A Thousand Cuts Really HURTS…

by asplichal | May 21, 2018 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance

What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way.  Similarly to a poorly optimized Google Shopping Campaign.  Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it […]

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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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