Latest Podcast Episode: The Science of Predictable Advertising with Skip Wilson
Grow Your Business: Increase Sales, Profits & Traffic!
Most professional service companies including lawyers, dentists and real estate professionals that purchase paid traffic often struggle generating a profitable ROI. The main reason that obtaining a positive ROI is difficult is because unlike an ecommerce company; professional service companies typically do not have a direct call to action such as an ‘Add To Cart’ […]
Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day. This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets. Here we will discuss how advertisers create both individual and shared budgets and when it […]
The holidays have come and gone and if you are a 4th quarter seasonal eCommerce advertiser you most likely increased bids (if not, shame on you) to capture as much traffic and sales as possible during the Q4 crush. Now that the holidays are over, your conversion rates will typically return to normal levels, yet […]
When Google originally developed their advertising platform on www.Google.com, it was cut and dry. Advertisers created one type of ad (a text ad) that would appear when a Google user did a search that contained an advertiser’s keyword. That type of advertising still exists and remains the most common type of Google advertising (aka Google […]
Most seasoned AdWords marketers have a list of elements they implement when launching a new Campaign. These elements commonly include ad extensions, negative keywords, mobile bid adjustments, etc. However, how can a marketer ensure that they have added each element within every Campaign? The answer is by accessing the Dimensions tab and reviewing the data […]