by asplichal | May 21, 2018 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance
What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way. Similarly to a poorly optimized Google Shopping Campaign. Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it […]
by asplichal | Nov 6, 2017 | About Us, eCommerce, Proper Maintenance
So many times I’m asked of how I ended up founding True Online Presence. Like any origin story it is a bit personal and there are things to be learned. Let me first say before I start the story that I would not change anything because as with everything in our past it is part […]
by asplichal | Oct 18, 2017 | eCommerce, Google Shopping, Professional Services, Proper Maintenance
Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work. Previously, advertisers would set a daily […]
by asplichal | Aug 24, 2016 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’. Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential […]
by asplichal | Feb 19, 2016 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day. This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets. Here we will discuss how advertisers create both individual and shared budgets and when it […]
by asplichal | Jan 15, 2016 | eCommerce, Google Shopping, Professional Services, Proper Maintenance
Adding negative keywords to AdWords Campaigns along with adding new search terms that utilize various match types are important ways to improve a Google account’s profitability. These two issues are so essential to running a successful AdWords account that I have dedicated entire past blog posts to two different subjects. For a review of each, […]