by asplichal | Jun 15, 2015 | Starting With Basics
So you have decided to start advertising on Google? Most likely a good maybe even great decision if you have the resources to run a strategically optimized campaign. Whether you are advertising an ecommerce company or a professional service business, running Google ads are an effective way to generate immediate traffic that is highly targeted. […]
by asplichal | Jun 2, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one of their ads (known as the bid). Advertisers have the option to set the same bid for all keywords within an entire campaign; optimize bids on a keyword level based on past results […]
by asplichal | May 19, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads. Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. […]
by asplichal | Feb 9, 2015 | eCommerce, Google Shopping, Starting With Basics
Google Shopping is by far the largest Comparison Shopping Engine aka CSE on the Internet. CSEs are used exclusively by ecommerce advertisers, not professional services advertisers. This is because Comparison Shopping Engines allow customers to compare the same product or type of products from multiple stores simultaneously. Although there are other Comparison Shopping Engines, many of […]
by asplichal | Jan 9, 2015 | Professional Services, Starting With Basics
Professional Services I will define as any company that sells their service or expertise opposed to selling a physical product. This includes dentists, lawyers, doctors and too many more professions to continue to name. One thing they all have in common is that they believe they offer a service worth money to others or they […]
by asplichal | Dec 17, 2014 | Starting With Basics
Every time a user does a search on the various search engines that include Google, Bing and Yahoo/MSN the search engine brings back a set of results that they determine is the best matches of the user’s query. This set of results is pulled from an almost infinite database that has been compiled by search […]