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How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how […]
Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you […]
Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for […]
Unwanted Searches – One of largest obstacles in achieving profitability for many advertisers using Google Shopping is the presence of unwanted keyword searches. Even profitable Shopping campaigns are not immune to wasted ad spend due to the nature of Google Shopping. With Google Shopping the advertiser does not select their keywords as they do with […]
Location, location, location, it is the well-known battle cry of real estate agents, but it just as well could be the battle cry of the savvy online marketer. Depending on what products you are selling online, your conversion rates may differ substantially depending on which part of the country your customers live. Imagine this scenario […]
Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked the question, “how can she tell where her conversions are coming from?” Although it may seem basic to those online marketers with experience, for advertisers just starting out, being able to determine how […]